Our Roots
Nutiva started in 1999 with our founder, John Roulac, selling hemp bars out of the back of his car. Back then, he had a simple belief: everyone deserves access to wholesome, organic superfoods—not just those who can afford them.
About Us
We're Hungry For Better
We've been pioneering the organic food movement for over 25 years, turning simple products into pantry staples that nourish people and the planet.
In 2002, we launched our coconut oil, the start of a growing portfolio of better-for-you products. In 2004, we fought to legalize hemp-based foods. And in 2021, we acquired Coconut Secret, the original Coconut Aminos brand, now part of the Nutiva family.
Today, Nutiva is a progressive company with international impact, but our mission remains the same: build a better future through organic foods that are accessible to all, regardless of economic status or background.
Unwavering in Our Commitment To Sourcing USDA Organic Products
Working For A Greater Good
Great ingredients come from great partnerships. Nutiva works directly with farming communities around the world to source ethically and sustainably, because the health of the planet and the people who feed us matter.
A Legacy of Impact
Over the years, we've committed to donating a percentage of our sales to organizations advancing regenerative agriculture, resulting in over $5 million donated through our Bright Future Fund, which focuses on empowering farmers, combating climate change, and furthering food education.
Empowering Farmers
Build strong, long-lasting relationships with our farming communities and develop programs with our ingredient suppliers that positively contribute to their success.
Combating Climate Change
Lead the conversation around regenerative solutions to combat climate change. Invest in programs that support soil health, regenerative agriculture, and the advancement/expansion of organic farming.
Furthering Food Education
Leverage partners to promote and educate on food ecosystems and impact.