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Coconut Oil: Extra-Virgin or Virgin?

This question still remains popular. Coconut Oil: Extra-Virgin or Virgin?

At Nutiva, our goal has always been to source the purest possible coconut oil and provide you and your family with the freshest and most high-quality product. We have our own quality standard and commitment that we’ve conveyed by using the term “extra virgin” on our labels. However, you’ll notice with our new look, that we are now using the term “virgin” to describe our coconut oil rather than “extra virgin.” Despite this change, our quality commitment and process remain the same.


Coconut Oil: Extra-Virgin or Virgin?

  • We choose fresh coconuts that meet pre-determined sensory requirements that guarantee the best flavor, scent, and purity.
  • Our virgin coconut oil is cold-pressed from fresh and mature coconut meat; no heat is used.
  • Our virgin coconut oil is in its purest form – unrefined, unbleached and non-deodorized.

This process ensures that the smooth flavor, vital nutrients, and delicate fats are retained.

We embraced the term “extra virgin coconut oil” to distinguish our dedication to the highest quality. In the USA, there is no legal definition or standard for the term, “extra virgin” as it applies to coconut oil. In other countries, however, there are standards of identity regarding the term. For example, in Canada, we have always labeled our same high-quality coconut oil as “organic virgin coconut oil,” to comply with regulations. As Nutiva continues to grow and offer our coconut oil to more countries with varying regulations, we want to create consistency across all our labels. For this reason, we will be using the term “organic virgin coconut oil” going forward, but our high-quality product and processes will remain the same. You will see this change on our new packaging that will appear on shelves in early 2014.

Nutiva Organic Virgin Coconut Oil

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Nutiva Organic Coconut Oil Recipes

Our website is home to many coconut oil recipes. You can search our entire recipe base HERE. Some of our favorite coconut oil recipes include:

Related Recipes You might be interested in...


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  1. Jessieann says:

    The new labels are very pretty and will catch the eye and be a lovely addition to my kitchen shelves. Great idea!

  2. nina wiggins says:

    I have tried many brands of coconut oils and in my opinion your oil is the best.I like the mild flavor . I even bought it for my girls to put in they”er Birthday package. I use it for a lot more than cooking.

    1. Madalyn Crum says:

      That’s great to hear, Nina! Thank you!

  3. nina wiggins says:

    Don’t understand ,Have never commented on this site before and was told I had ,with that said ,Still think it is the best oil on the market. thanks

  4. Raphanthony says:

    Thanks for the explanation! This is the best coconut oil I have used. I love that it is organic and non gmo. It tastes great and awesome for your skin. The price is also the best considering the quality of the product. The new look is also very clean. Keep up the great work.

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