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Issue 17 — January 2006 Greetings! We know that what we focus and act on each day lays the path for our future. Do we desire loving and respectful relations with our friends and family members? Nutritious and organic regional foods? Power systems that rely on the sun, wind, and waves? Transport provided by bicycles and high-mileage/alternative-fuel vehicles? Nutiva's intention is to revolutionize the food industry on a global scale. For too long, conventional food-industry practices have manifested billions of pounds of harsh chemicals sprayed annually on our crops, farmers getting the short end of the stick, and packaged foods laced with posions that degrade the health of our loved ones. In contrast, Nutiva’s purpose is to produce the highest quality organic superfoods, providing superior nutritional value to our customers while supporting sustainable agricultural practices and a fair return to the farmers on whom we depend. This not only makes good sense for the planet, it's a good business strategy as well. Given that our sales have been doubling for the past three years, we find it to be a profitable model. And yes, we at Nutiva have our work cut out for us to improve our packaging, reduce our greenhouse gas emisions, and increase fair trade purchases so that they come more into alignlinment with our values. I often joke about the old saying "chop wood and carry water" when I think of my to-do list! Nutiva is in the good company of other brands who share our values: Stonyfield Farm, Eden Foods, Nature's Path, Teeccino, Zhena's Gypsy Tea, Organic Valley, Sambazon, and Guayaki, just to name a few. Imagine a world where organic foods are "commercial" and chemically grown foods are "alternative." We believe it's on the way! Always remember, your intention and daily acts of purchasing do make a difference. Thanks again for your support, which is vital to Nutiva in the manifesting of our visions. In health, John W. Roulac
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As we move into the new year, what are your intentions for yourself, your family, your community, your country, our planet, and perhaps the universe?
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Industrial Hemp's Time Has Come Excerpt: A fascinating alliance across party lines has emerged behind AB1147, introduced by San Francisco Democrat Mark Leno. Irvine Republican Chuck DeVore, a military veteran and solid conservative, has joined as a principal co-author. Nutiva, an organic food company headquartered in Sebastopol, believes it could save $100,000 a year in transportation costs if it could buy hemp seeds from California farmers, according to a paper prepared by Mr. Leno's staff after interviews with the companies. "California's climate is better-suited than Canada's to agricultural production of hemp, and it makes a good rotation crop with soybeans, helping to replenish the soil. " Assembly Bill 1147, the California Industrial Hemp Farming Act, passed the California Assembly on Thursday with a vote of 44 to 32. This wouldn't have happened without supporters like you who have been working with Vote Hemp to pass AB 1147 since it was introduced last February. We need to do one more big push to get this bill through the Senate. I hope that you and everyone who wants to see industrial hemp grown in California will take a moment to tell your Senator to vote for AB 1147. Once you've taken action, notify other Californians who could help by scrolling down to the bottom of the page to click "Forward email." Thanks, Nutiva 54 oz Organic Coconut Oil For you coconut lovers out there, Nutiva now has a new super size--our 54-ounce, organic, extra-virgin Coconut Oil. Nutiva's oil is the perfect choice to replace butter or other omega-6 laden veggie oils for baking, for sauteing, for a yummy spread on bread, or to butter up your organic popcorn the healthy way. (Add sea salt and spices if you want to tone down the coco flavor and raise the taste profile.) Media stories keep repeating the false claims of soy propaganda about how saturated fats from coconut oil are supposed to increase your cholesterol (this is untrue, whereas the consumption of too much soy causes heart disease). Yet aware Americans in increasing numbers are making coconut oil a staple food. Please ask your local store to stock this new, money-saving jumbo size, or order it online directly from Nutiva for $29.99, with free shipping to anywhere in the 48 continental states. Hemp Tabouli Ingredients: 1 cup whole bulgur wheat
Directions: In a large bowl, mix bulgur wheat and salt. Pour boiling water over the wheat, mix, cover, and let sit for a half hour. Stir in the rest of the ingredients. Chill and serve. Source: Tom Muphy, Nutiva associate, board member of Vote Hemp, and webmaster of www.industrialhemp.net Vote Hemp
Vote Hemp has also played a key role in the successful passage of Assembly Bill 1147, the California Industrial Hemp Farming Act. To learn more about Vote Hemp, visit www.votehemp.org Editor's Note: Looking for a great way to enjoy more fiber in your diet? Try Nutiva's nutty Hemp Protein Powder, which provides 50 percent of your daily fiber requirement in one serving! A Gut Feeling Newsletter Hello, I don't know about you, but I don’t know a single person who eats five to nine servings a day of fruits and vegetables. Not one. Nor do I know a single person who eats three servings a day of whole grains. The point of both of these recommended servings is to make sure the average person receives an "adequate" amount of fiber (and other nutrients from the greens, etc.). As a group, Americans fail this minimum requirement with stunning consistency, year after year. Why? Some of the blame rests with the individual and some with government policy, which controls access, pricing, and, most importantly, the message about the role of fiber in human health and well-being. If the government and the small army of Registered Dieticians (sixty thousand-plus) in this country understood and acknowledged the evolutionary role of adequate fiber intake, we would all be a lot healthier. Not to mention less constipated! Viva la fiber! Enjoy, It's the fiber, stupid! Despite the "eat more fiber" campaign sweeping across the nutritional landscape of America, a person living today will likely eat less fiber than at any other time in human history. Why? Because in 1900 average Americans received more than 30 percent of their daily calories from fiber-rich whole-grain products. Today that number is less than 1 percent. We eat fewer fiber-rich vegetables and fruits than did our grandparents, and our low dietary intake of fiber has been fingered in just about every modern "disease of affluence" known to science (and probably a few others we have not wrapped our arms around yet). So why don’t Americans eat more fiber? Never mind what fiber is or how it actually works to make us healthier--we want more of it in our diet! At least that’s what we tell the nice people conducting nutritional surveys when they call. Yet we eat less than half of the 25 to 35 grams a day the government says we should eat--and, for many of us, those numbers keep dropping. The well-intended health message currently associated with fiber is simply not working . . . time to change the message. I think if all consumers actually knew what fiber is really for, we would eat a lot more of it. We would all be healthier, would live longer and more active lives, and would save a bundle of money on health care to boot. And here it is. Fiber is not food for us, it's food for bacteria. • Soy Diet Worsens Heart Disease in Male Mice: A Study • You (and Your Brain) Are What You Eat • Running on Algae
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Nutiva donates 1 percent of its sales to groups supporting sustainable agriculture. The efforts of these groups, taken as a whole, may range from community gardens or GMO labeling to the banning of toxic pesticides or of mutated gene fragments. To date, Nutiva has donated more than fifty thousand dollars to these efforts.
This month we're delighted to honor
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