MEDIA ADVISORY April 14, 2008 Media Contact Sandra Evans & Associates sandra@andassociates-ca.com 415 887 9230

 

JOHN ROULAC CEO AND FOUNDER OF NUTIVA, HEMP AND COCONUT OIL FOODS PIONEER TO SPEAK AT TOPANGA CANYON EARTH DAY CELEBRATION APRIL 19-20th

 

SANTA PAULA, CA –John Roulac, the outspoken CEO and Founder of NUTIVA, (http://www.nutiva.com), the innovative hemp foods and coconut oil company that has pioneered the popularity of hemp foods and coconut oil, will be speaking at the Earth Day Celebration at Topanga Canyon on April 19th & 20th.

WHAT:
John Roulac the author, CEO and Founder of Nutiva will be speaking at the Earth Day Celebration at Topanga Canyon on April 19th and 20th. He will be talking about hemp as a super food rich in Omega-3, protein, fiber, and rare minerals including magnesium, zinc, and iron. John will cover hemp's role as a sustainable rotation crop, which improves soil quality.  Back in 1990, John helped produce the Arroyo Seco Festival, Southern California's largest Earth Day event (40,000 attendance).

Media are invited to attend

For more information about Nutiva visit : www.nutiva.com

WHERE:               
Topanga Canyon Earth Day
Topanga Community House Fair Grounds
1440 North Topanga Canyon Blvd.
Topanga Canyon, CA  90290

For more information about the Topanga Canyon Earth Day visit
http://www.topangaearthday.org
Contact: Topanga Fest:  310-702-5683  Stephanie Lallouz--producer
Topanga Canyon Earth Day Celebration: 10 am - Sunset April 19th and 20th
www.topangearthday.org

WHEN:
Calendar of events     SATURDAY – April 19th

• John Roulac speaking at Topanga Canyon Earth Day Celebration
• Time: 2:50 p.m.
• Location: Main Stage
  
• Topanga Community House Fair Grounds
  1440 North Topanga Canyon Blvd.
  Topanga Canyon, CA  90290
• Topic Details: John will be talking about hemp as a super food rich in Omega-3,  protein, fiber, and rare minerals including magnesium, zinc, and  iron. John will cover hemp's role as a sustainable rotation crop, which improves soil quality.  Back in 1990, John helped produce the Arroyo Seco Festival, Southern California's largest Earth Day event (40,000 attendance). Roulac will be on hand to answer questions at the Nutiva booth after the talk.

• Visit Nutiva’s Table for Free Hemp Food Products, Recipes, and Coconut Oil Sampling

                                   
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About Nutiva
Nutiva began in 1999 as an idea in the mind of John W.  Roulac, the author of four books on home composting and industrial hemp. Nutiva is the third successful business Roulac has founded since jumpstarting the modern home-composting movement in the early 1990s with his best selling-book, Backyard Composting (one million copies sold).

Nutiva introduced America’s first hemp food bar at a time when the extraordinary nutritional value and ecological benefits of hemp foods were little known. Nutiva then introduced an entire line of organic hemp foods, while also adding (link to coc oil page) <Extra Virgin Coconut Oil>. Nutiva’s products are offered in 6000 US, UK and Canadian retailers—including Whole Foods Market, Wegmans and The Vitamin Shoppe.

Nutiva expresses its corporate citizenship by donating 1% of its sales to organizations promoting sustainable agriculture.

Nutiva was recognized by Fast Company magazine for their David-and-Goliath victory over the United States Drug Enforcement Agency in 2003, which had planned to classify hemp foods as schedule I drugs. Fighting a heroic legal battle, CEO John W. Roulac, and other industry leaders appealed the DEAs ruling and won their case.

About Founder and CEO John Roulac

John W. Roulac is an author and the CEO of Nutiva, the hemp food and coconut oil brand that has pioneered nutritious organic foods since 1999. A passionate advocate of holistic living for more than twenty-five years, Roulac founded three non-profit ecological groups in the 1990s.

Roulac founded Nutiva and it is his third successful business since jumpstarting the modern home-composting movement in the early 1990s with his best selling book, Backyard Composting (one million copies sold).

He is a recognized expert on hemp foods, coconut oil and composting and has been widely quoted in the media ranging from Wired Magazine to the Los Angeles Times to the Wall Street Journal.

Visit www.nutiva.com for more information.
Nutiva® P.O. Box 472 Santa Paula, CA 93060; Tel 800 993-4367  help1 [at] nutiva.com.

For more information about the Topanga Canyon Earth Day visit http://www.topangaearthday.org
Contact: Topanga Fest:  310-702-5683  Stephanie Lallouz--producer

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