Press Release
October 13, 2006

Nutiva’s Berry HempShake™ Wins UK Food Award
Organic Superfood Shake Honored at 2006 Harrogate Natural Trade Show

Sebastopol, Calif. – October 11, 2006 – A panel of judges from London’s Health Food Institute announced this past week that Nutiva’s HempShake™ Berry Pomegranate has received an award as one of the best new food products at the 2006 Natural Trade Show held in Harrogate, U.K. Nutiva founder and CEO John W. Roulac commented, "It is an honor to receive this award on behalf of Nutiva. Receiving this recognition from England is an added bonus." Nutiva looks forward to expanding our distribution in more U.K. and European cities in the future.

The Natural Trade Show (http://www.naturaltradeshow.com), held September 22-24 is the largest in the north of England, celebrated its 5th year and featured displays of the latest products from more than two-hundred exhibitors from the UK’s natural food industry. Thousands of buyers toured the exhibits making this year’s show a record-breaking event.

Nutiva introduced its new line of certified organic HempShakes™ at The Anaheim Natural Products Expo earlier this year and is rapidly expanding sales through its national retail network and now to Canada and the U.K.. In addition to the Berry Pomegranate, the organic superfood drink mix is available in Chocolate and Amazon Açai flavors. Nutiva’s 16-ounce HempShake™ containers retail at natural food stores for $21.99 while its 1.1-ounce single-serve packets sell for $2.19.

The powdered shakes contain nourishing superfoods, such as hemp, blueberries, pomegranates, açai and goji berries, maca root, and ramon nuts, that are rich not only in protein but minerals, antioxidants, and healthful fatty acids. Hemp protein contains 66 percent edestin, which is easier to digest than soy and, unlike most soy protein, isn’t processed with hexane solvents.

As part of its commitment to a more sustainable world, the company has chosen not to include scoops in its shakes. The resulting savings are being donated to support healthcare for families including those living in the Lakota Nation.

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